Vaishnavi Ramesh

From Campaigns to Code — Crafting Data-Driven Impact

My Story

I’ve always been curious — the kind of person who would read articles, dive into facts, and explore ideas online just to learn something new. That daily habit of curiosity turned into a passion for understanding how things work — especially in the worlds of business and people.

I pursued a Bachelor’s degree in Commerce, where I found myself drawn to subjects like economics and management. During college, I worked part-time as a marketing intern for a café. I got to set up food delivery channels, design pamphlets, and create social media posts — all with the basics I picked up in Canva. It was simple work, but I loved how creativity met business.

Then came my experience at Coding Superstar, where I started building sales reports and working on customer acquisition — and that’s where my love for digital marketing was born. Later at Tamara, I moved into performance marketing and analytics. That experience sparked my desire to dig deeper into numbers and patterns — and led me to pursue my Master's in Business Analytics at ASU.

Whether it was the creative spark at Coding Superstar or the analytical curiosity at Tamara, I’ve always followed the fuel that keeps me learning. Today, I’m blending creativity and analytics to tell better stories with data — and constantly growing along the way.

Work Experience

Tamara Leisure Experiences Oct 2022 – May 2024

Focused on performance marketing, SEO, and CRM. Worked on ad optimization, Salesforce Marketing Cloud, and campaign reporting. Contributed to 30% revenue boost via campaigns and improved SEO by 40%.

Kloudlearn / KloudOne Pvt Ltd Nov 2020 – Aug 2022

Worked on branding, social media strategy, and content for both a learning platform and a skincare D2C brand. Managed Shopify integration, email marketing, and digital content.

Coding Superstar Jan 2019 – Oct 2019

Started as a Business Development Executive working on sales reports, lead generation, and Facebook lead campaigns. This is where my curiosity in digital marketing was first sparked.

Cake Town Café (now Cravoury) – Marketing Intern 2018 (Part-Time)

My first hands-on role in marketing — handled delivery listings, designed pamphlets, and created social media posts using Canva.

Academic Reflection

Studying Business Analytics at W. P. Carey has been a hands-on, eye-opening experience. I still remember using Python for the first time to predict coffee ratings — and presenting the results with business insights in front of a live audience. That moment sparked something.

From there, every project brought something new: analyzing solar power data taught me how models can improve energy efficiency; designing experiments with a LEGO car helped me understand how small variables impact outcomes; optimizing business processes challenged me to think structurally. One of the most exciting projects was building a facial recognition-based study room system — it was real, technical, and collaborative.

Restaurant closure prediction was tough — combining sentiment analysis, LSTM, and unstructured data — but we figured it out as a team. I also got to explore the creative side of analytics through a digital marketing campaign pitch for Plantennas, where we designed a go-to-market plan for a plant sensor startup. Another highlight was conducting customer research for music streaming platforms — diving deep into user behavior, motivations, and preferences to inform product strategy.

View all academic projects on GitHub